DNA Advertiser
Discover new customers
on Asia's largest media network
DNA is a full-funnel advertising platform connecting 3,000+ premium media outlets with 500 million potential customers.
On our premium media network,
customers you haven't met yet are waiting
3,000+ media outlets
500M+ potential customers
Partnering with leading media across Asia.
Reach new customer pools that search ads
and social media couldn't.
Protect your brand
on safe placements
Your ads appear only on trusted premium media — news, lifestyle, and entertainment. Run campaigns with confidence, without worrying about your brand appearing next to inappropriate content.
Full-funnel AI advertising platform
Discovery, Performance, and now Retargeting —
design the entire customer journey on one platform
Discovery
Discover customers
before they know you
Secure new customer pools
your competitors are missing
Performance
Convert customers
already interested
AI finds high-conversion prospects
to maximize efficiency
Retargeting
Bring back customers
who left
Create another chance with customers
who left right before purchase
Precise targeting built on
user behavior and content context
Show your ads only to the customers you want
with a wide range of targeting options
Pick your media
Media targeting
Hand-pick specific premium media or target media groups by category
Based on content consumption
Interest targeting
We analyze the topic and context of what users are reading to serve ads that match their interests
Country / city level
Geo targeting
Run local campaigns with geo targeting refined down to country, city, and specific regions
Re-engage visitors
Retargeting
Bring customers back based on behavior — site visitors, cart abandoners, and more
A variety of ad formats
that blend naturally into content
Native exposure
Native Banner
Native banners shown naturally below articles and between feeds.
High CTR and brand affinity at once
Storytelling in motion
Native Video
Native video that auto-plays in context.
Creative messages that capture attention
Clear delivery
Display Banner
Display banners in various sizes deliver clear messages for promotions and events
Auto-generated creatives
Dynamic Product Ads
Auto-generated from your product catalog
Personalized products shown in real time — ideal for e-commerce conversion and retargeting
Premium inventory
spanning all of Asia
Deliver to proven RTB premium inventory
with a single click
DNA directly secures high-quality premium inventory running on RTB (Real-Time Bidding). No per-media integrations or separate contracts — one campaign delivers your ads instantly to proven placements.
Microsoft MSN's global premium news and portal placements. Secure high-quality exposure in a brand-safe environment.
Premium placements with Korea's largest traffic. Real-time bidding reaches the customers most likely to buy
Global native ad network inventory. Native formats that blend into content context drive higher conversions.
Maximize ad performance
with AI technology
With Dable's data solutions —
more precise targeting, higher conversion, greater revenue